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Make These 5 Simple Changes to Improve Your AdWords CTR Today
So much time and money can be wasted on AdWords if you are not seeing a click through rate (CTR) that is actually leading to conversions. That said, if you...
A New Kind of Data: What You Need to Know about Google Search Console Crawl Stats
It’s all about the stats and measurable data. If we can’t measure performance in a quantifiable way, then it becomes difficult to have benchmarks for success and failure. As a...
4 Ways to Make Six-Second YouTube Bumper Ads Work for You
Companies focus on making their brand recognizable, intriguing, and a notch above their competitors with advertisements telling a story. YouTube’s Bumper Ads are no different, but instead of 15- or...
What Customers Really Want on a Business Website: A Checklist for Your Customer Experience Website Revamp
I have talked to a lot of small business owners recently and over the years who are in the process of either wanting to build a new website for their...
Machine Learning and Google Attribution: What It Means for Marketers and Small Business Owners
Prior to their Google Marketing Next event, Google took to their blog to give users a preview of some of the big changes they’ll be making in the future, and...
5 Reasons to Spend Time & Resources Conducting Market Research (and How to Do It)
Understanding your customers and prospective customers is at the heart of producing products and services that users want to consume. The true difference between brands that excel and produce products...
How Many New Blog Posts Should My Blog Have Every Month?
As the owner of a marketing company that offers guest blog posting services, that’s a question that clients and prospects ask me all the time. There is no exact answer...
Should You Optimize Your Email Marketing Campaigns for SEO?
When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases...
How to be Philanthropic with your Business
Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what...
How to Get Started Creating and Offering Mobile Coupons
Mobile coupons are a great way to get people interested in your business and shopping with benefits, whether that be online or in your store location. As with any other...
