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Should You Optimize Your Email Marketing Campaigns for SEO?
When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases...
How to be Philanthropic with your Business
Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what...
How to Get Started Creating and Offering Mobile Coupons
Mobile coupons are a great way to get people interested in your business and shopping with benefits, whether that be online or in your store location. As with any other...
The Audience Your Business Has Isn’t the Audience You Want: How to Make the Switch
You may have been building up your audience for the past several months, but an increase in followers or more people paying attention to your brand does not always mean...
6 Common Mobile SEO Traps to Avoid
Your company is growing and so are smartphones’ capabilities. Users typically conduct their initial inquiries on smartphones, and to be successful in 2017, mobile optimization is imperative. Below is a...
Why PPC Advertising Can’t Be Ignored for a Business Looking to Sell
People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders...
Breadcrumbs On Your Blog Improve SEO and UX: How to Get Started
When Google bots crawl your site, they analyze several different aspects to determine if your blog is something high quality that provides value to Google users. One of the biggest...
How New Pinterest Lens Opens Up the Platform to More Industries and Businesses
Pinterest recently unveiled their new “Lens” feature for all iPhone and Android users in the U.S. to experience, and it certainly has the potential to be a game changer for...
When Content Curation Trumps Content Creation
We all know that creating your own original content adds value to your website, both in terms of how users see and understand the authority your company has in the...
How Much Should You Spend on a Qualified Lead?
Marketing budgets are an ongoing aspect of business that need to be considered, speculated about, and debated. One of the top questions asked by small business owners is how much...
