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Should You Optimize Your Email Marketing Campaigns for SEO?

By amanda Disilvestro on June 6, 2017

When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases...

How to be Philanthropic with your Business

By amanda Disilvestro on May 24, 2017

Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what...

How to Get Started Creating and Offering Mobile Coupons

By amanda Disilvestro on May 17, 2017

Mobile coupons are a great way to get people interested in your business and shopping with benefits, whether that be online or in your store location. As with any other...

The Audience Your Business Has Isn’t the Audience You Want: How to Make the Switch

By amanda Disilvestro on May 11, 2017

You may have been building up your audience for the past several months, but an increase in followers or more people paying attention to your brand does not always mean...

6 Common Mobile SEO Traps to Avoid

By amanda Disilvestro on May 3, 2017

Your company is growing and so are smartphones’ capabilities. Users typically conduct their initial inquiries on smartphones, and to be successful in 2017, mobile optimization is imperative. Below is a...

Why PPC Advertising Can’t Be Ignored for a Business Looking to Sell

By amanda Disilvestro on April 26, 2017

People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders...

Breadcrumbs On Your Blog Improve SEO and UX: How to Get Started

By amanda Disilvestro on April 17, 2017

When Google bots crawl your site, they analyze several different aspects to determine if your blog is something high quality that provides value to Google users. One of the biggest...

How New Pinterest Lens Opens Up the Platform to More Industries and Businesses

By amanda Disilvestro on April 12, 2017

Pinterest recently unveiled their new “Lens” feature for all iPhone and Android users in the U.S. to experience, and it certainly has the potential to be a game changer for...

How to Plan Your Content Marketing Strategy

When Content Curation Trumps Content Creation

By amanda Disilvestro on April 4, 2017

We all know that creating your own original content adds value to your website, both in terms of how users see and understand the authority your company has in the...

How Much Should You Spend on a Qualified Lead?

By amanda Disilvestro on March 28, 2017

Marketing budgets are an ongoing aspect of business that need to be considered, speculated about, and debated. One of the top questions asked by small business owners is how much...