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What Customers Really Want on a Business Website: A Checklist for Your Customer Experience Website Revamp

By amanda Disilvestro on August 23, 2017

I have talked to a lot of small business owners recently and over the years who are in the process of either wanting to build a new website for their...

Machine Learning and Google Attribution: What It Means for Marketers and Small Business Owners

By amanda Disilvestro on August 15, 2017

Prior to their Google Marketing Next event, Google took to their blog to give users a preview of some of the big changes they’ll be making in the future, and...

5 Reasons to Spend Time & Resources Conducting Market Research (and How to Do It)

By amanda Disilvestro on August 7, 2017

Understanding your customers and prospective customers is at the heart of producing products and services that users want to consume. The true difference between brands that excel and produce products...

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Internet Marketing For DME / HME Companies

By Sergio Aicardi on July 11, 2017

As you may know, our specialty is online marketing  for DME / HME companies. We offer a reporting service that is very transparent that simply shows you the amount of sales...

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How Many New Blog Posts Should My Blog Have Every Month?

By Sergio Aicardi on June 30, 2017

As the owner of a marketing company that offers guest blog posting services, that’s a question that clients and prospects ask me all the time. There is no exact answer...

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Should You Optimize Your Email Marketing Campaigns for SEO?

By amanda Disilvestro on June 6, 2017

When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases...

How to be Philanthropic with your Business

By amanda Disilvestro on May 24, 2017

Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what...

How to Get Started Creating and Offering Mobile Coupons

By amanda Disilvestro on May 17, 2017

Mobile coupons are a great way to get people interested in your business and shopping with benefits, whether that be online or in your store location. As with any other...

The Audience Your Business Has Isn’t the Audience You Want: How to Make the Switch

By amanda Disilvestro on May 11, 2017

You may have been building up your audience for the past several months, but an increase in followers or more people paying attention to your brand does not always mean...

6 Common Mobile SEO Traps to Avoid

By amanda Disilvestro on May 3, 2017

Your company is growing and so are smartphones’ capabilities. Users typically conduct their initial inquiries on smartphones, and to be successful in 2017, mobile optimization is imperative. Below is a...