Blog

Using Facebook Ad Relevancy To Improve Your Ad Strategy

Using Facebook Ad Relevancy To Improve Your Ad Strategy

By Jason Hawkins on April 21, 2015

Ads can make or break a marketing campaign.  If not carefully thought out, what seemed like a great idea on paper could translate into a colossal failure once it has...

Selecting and Setting Up Goals Important to the Growth of Your Online Business

Selecting and Setting Up Goals Important to the Growth of Your Online Business

By Jason Hawkins on April 6, 2015

When you talk about setting milestones and goals for tracking and measuring your online success, a vital and helpful tool is Google Analytics, and the associated “visual dashboards” you can...

How to Plan Your Content Marketing Strategy for 6 Months

How to Plan Your Content Marketing Strategy for 6 Months

By Jason Hawkins on April 1, 2015

Planning is one of the most important aspects of being successful in any arena. In the world of content marketing, the creation and development of ideas can be a daunting...

7 Ways to Get More PPC Conversions without Increasing Your Budget

7 Ways to Get More PPC Conversions without Increasing Your Budget

By Jason Hawkins on March 30, 2015

Are you really satisfied with your current Cost per Acquisition? Are you sure that it’s as low as it could be? If you feel that way then you might be...

Social Plugins and Features to Use for ECommerce Companies

Social Plugins and Features to Use for ECommerce Companies

By Jason Hawkins on March 18, 2015

Social media has become an important marketing tool for businesses, especially those that are relying on e-commerce sales. According to a SproutSocial article, Facebook, Twitter, and Pinterest contributed to 75...

How To Get More Out Of AdWords Shopping Campaigns

How To Get More Out Of AdWords Shopping Campaigns

By Jason Hawkins on March 10, 2015

It’s no secret that shopping campaigns are an important aspect of ecommerce success. One of the benefits of using AdWords shopping campaigns is that there are a lot of metrics,...

INFINITE SCROLLING FOR YOUR CONTENT

Infinite Scrolling for Your Content: The Good and the Bad

By Jason Hawkins on March 2, 2015

When it comes to website design there are many different approaches and opinions about what works best for a site. You have likely come across pages where you can continue...

GETTING VALUE FROM YOUR ONSITE SEARCH DATA

Getting Value from Your Onsite Search Data

By Jason Hawkins on February 19, 2015

In order to have a successful website there are several things can be taken into consideration, such as SEO, social media metrics, and other analytic data. However, it seems that...

Key Points of Google Analytics Using Dashboards

Key Points of Google Analytics Dashboards

By Jason Hawkins on January 30, 2015

What do you think determines a good or bad website?  Color scheme, pretty pictures, cool video…NO, It’s whether or not it’s making you money! How do you know if it...

The Seven Benefits of Using SemRush

The Seven Benefits of Using SemRush

By Jason Hawkins on January 22, 2015

Semrush is a keyword research tool  with an updated database of over 35 million keywords and keyword phrases that are used to drive traffic to websites.  The data that is...