5 Creative Ways to Incorporate Video Into Successful Web Marketing
People love watching videos. In fact, recent video marketing statistic trends have shown just how important incorporating video is for a business. Hyperfine Media put out an infographic last year that shed a lot of light onto video marketing statistics and the subsequent implications for marketers. Some of the insights Hyperfine Media found were:
- Marketing emails that have video showed a 200-300% increase in CTR
- Having video on a landing page can increase conversion by 80%
- YouTube has a 100% increase in mobile video viewing each year
- Once viewers watch a marketing video they are 64% more likely to buy a product online
- 96% of B2B organizations use video marketing; 73% report positive ROI
- 90% of users find that product videos are helpful in their decision process
- 75% of users have interacted with an online video this month
And the list goes on! You can see the infographic here.
As an SEO marketing firm, we are always looking for unique tips, ideas, and suggestions for our clients so that they can best incorporate video marketing into their existing strategy. Below are 5 creative ways that you can successfully incorporate video in to your existing digital marketing strategy:
Repurpose Existing Content
Repurposing content that you already have created and turning it into a video is one of the best ways to start. Part of the battle when you first implement video into your marketing plan is actually coming up with an idea. If you already have a series of blog posts that you have written, think about changing long-form text into a short 1-5 minute script.
Think about it—the blog posts that you develop and write are already geared to your niche audience. A video series tailored around existing content not only makes it easy to get the ball rolling and get videos live, but you know that the ideas are already geared towards the people you want to reach most.
Video Live Streaming
According to Entrepreneur, live streaming video with the opportunity to cast your message out to anyone in the world, as well as take live comments during your discussion, is gaining a lot of momentum and popularity. Their article dubbed both Periscope and Meerkat emerging as the frontrunners for video live streaming platforms (and we agree). There are a lot of different angles you can take with video live streaming, including:
- Discussions or instruction regarding hot topics in your industry
- Stream a live event to give online viewers an inside scoop
- Discuss research or experience findings with your followers
- Show your office environment and present your team in a live and interactive way
- Do a series of live video interviews where you invite clients or other colleagues in your industry on to discuss a set topic the you can promote to your audience
As always, the key with live streaming is really creating value and a desire to watch. Promoting and advertising an upcoming live stream can also help you get more viewers than you would have otherwise.
Video in Email Marketing
Video does not need to be restricted to website or social media. In fact, as stated above, emails that utilize video can show a 200-300% increase in CTR. Why? Well, there is a lot that you can do with video to produce a call to action. Whether it is showcasing your new products or services and suggesting that your visitors go to your website immediately following, or giving a tutorial immediately after someone makes a purchase with your company, there are so many possibilities when you begin to incorporate video into your email marketing. Ideas and things that are not possible in terms of eliciting an action with still photos and images alone are possible.
Instagram, Snapchat, and Facebook (Video in the Social Media World)
Video is increasing in importance in the social media world. It is incredibly reliable for encouraging your following to engage with your brand. With new features released in 2016, such as Instagram stories or Facebook Live, there are even more ways for users to interact with videos online. If you are consistently uploading brief videos of your office culture to your story on Instagram or using the Facebook live feature to host webinars and get feedback from your social media audience, then you are going to be targeting all of your audience that prefers video to other methods. This will also help expand your audience and increasing brand awareness through video marketing.
Incorporate Video onto the Landing Pages on Your Website
Why keep a page dull and lifeless when you can incorporate video? Sometimes rather than explaining your process in text form or trying to write a description of how a product works, showing a video can be even more interactive, visually appealing, and helpful to a client. This is not to say that text content is not important (of course it is, for your SEO), however, video can lead to conversions and sales because of its appeal to user information consumption. Anywhere you can creatively incorporate video can be extremely effective in your website design. Further, these videos can also be shared little by little on other social media platforms to improve your video marketing reach and have more content to share.
Video marketing is definitely going to become increasingly important in 2017 and should definitely be factored into your marketing strategy as soon as possible. There are a lot of ways you can incorporate video into your existing plan, including repurposing content you’ve already developed, hosting a podcast, or getting creative with your email marketing. Regardless of what direction you take, make sure the videos you are producing are quality, look professional, and incorporate your overall branding and aesthetic. If you need some help it is always wise to include a professional videographer on certain projects that may need that additional guidance!
What do you plan to do with your video marketing in 2017? Let us know in the comments section below—we would love to hear from you!
Source: Screenshots taken by author January 2017