How a Web Design Company in Miami Helps You Keep your Customers
Every day millions of people from all over the world are accessing the internet to buy products or services, communicate with family and friends, socialize, gather information and talk about their opinions. People are even going on line to order pizza or find a date. With so many people online all the time it is very easy for your website to get lost in the shuffle.
As a business or blogger, you do not want your website lost. If your website is lost, you lose business. Marketing has changed significantly in the last decade. More businesses have websites online and social media accounts. Businesses no longer depend on (though they certainly still utilize) newspapers, magazines, billboards and flyers.
Not only are potential customers accessing websites from their computers, they can see your website from their cell phones and other mobile devices. With customers literally at your fingertips, there is no reason your website should not look great.
If you are not confident you can do the work yourself, look for the best web design company in Miami to give you a hand.
There is an art to designing websites and creating content to keep your customers coming back. When you hire a Miami web design company, they will consider a few things when working on your website.
White Space:
In newspaper design as well as online design, what is not there is just as important as what is there. White space, or space free from text or images, can make a huge impact on the overall design of your site. If the components of your page take up too much room, your website will look cluttered and disorganized. White space is particularly important because reading a computer screen can be more straining on the eyes.
The biggest effect white space has is on the readability of your website. If you have text and graphics from top to bottom and side to side, people will not be able to receive the message you’re trying to send them. Do not be afraid to use paragraphs to separate large bodies of text.
Color:
The choice of color for your website is also important. Specifically, choosing font colors is vital to the readability of your webpage. A web design company in Miami will make sure to choose font colors that are easy to read and balance with other fonts. Most websites will have black or dark blue font for the majority of the writing on their page. Well-designed websites will have fonts that contrast enough with whatever background on which it is sitting. An easy rule of thumb: Keep it dark and light. Plum font on a black background will be impossible to read.
That being said, the choice of colors for your website design is important to the image you are trying to portray. For example: A business selling financial advice or life insurance may not look as credible if they use pink and purple as the main colors in their web design and a teen website targeting high school girls may look a little dull with a cream and brown color scheme. Remember to consider your audience. See how the right color scheme can make a world of difference in the appeal of your website.
Font:
The size of your font is as important as the color, if not more so. Font on a webpage should typically be a serif font, at least 12-14 pt. You can get away with slightly bigger body font on a website, but beware – font that is too big is hard on the eyes.
Your Miami web design company will likely avoid the use of super fancy fonts. These can be more difficult to read. Occasionally, depending on the site and designer, these fonts will be incorporated into the website. Again, your audience will be a good gauge of the type of font you should be using. Kid fonts and swirly fonts are probably not appropriate for a professional law firm’s web page, but may fit on a preschool website.
If you remember nothing else, never use the fancy font as the body of your text. This type of font is for titles and headers. When lumped together it can be very difficult to read and look sloppy.
Graphics:
The best web design company in Miami will ensure that you have some form of graphic on your website. This can vary from photos to graphs to a cleverly designed company logo. While most people visiting your website are coming for information, adding graphics makes your page look more appealing. Properly implementing photos and other graphics onto your website will keep people on your page longer.
It is easy to overdo it with graphics. Keep it simple. A million flashing, rolling and blinking logos and pictures is not only an eye sore, it is unprofessional. Keep the blinking to a minimum and make sure graphics are proportionate to the text on your page.
Ease of use:
If people cannot find what they want on your website, they will go somewhere else. A good web design company in Miami should consider the ease of navigating your site. If you want people to get their information from you, make it easy to find.
A key idea to remember is to design top to bottom and left to right. People’s eyes travel in a similar pattern as it does when they pick up a book or a piece of paper. They begin at the top left and read from there. Make sure the most important information is in that area. It will ensure that it is the first thing customers see.
If you want your website to be successful, take the time to ensure it looks nice and your customers will respond. For more information on building a great looking website, click here.
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
