Fort Lauderdale SEO Company

By Jason Hawkins on July 24, 2013

Are you looking for an SEO Company in Fort Lauderdale?

There are many Florida SEO companies to choose from, many of them are scams and many of them are quality service providers. To ensure that you make the right choice, we will cover some points that you should look into when choosing the next search engine optimization company to work with. If you are not familiar with SEO, then your first step is learn the most basic SEO processes which you can read about on our blog. It will help to know a thing or two about a service that you might be spending tens of thousands if not hundreds of thousands of dollars per year on. Makes sense right? If you have no idea what a title tag, meta description, bounce rate, conversion or CTR is then you my friend have a lot of reading to do. Don’t just expect your SEO service provider to do the job right for you, learn how to gauge the work that your SEO provider is doing so that you can figure out if they are a good fit to work with or not sooner than later. There are countless horror stories that I have personally heard about business owners who flushed tens of thousands of dollars down the proverbial SEO toilet because their SEO company was a joke or a scam. (hrm hrmm won’t mention any companies directly but you know who you are).

Don’t put your trust in a company who will just take your hard earned marketing budget and send a small fraction of it to a company in Inidia that will built a bunch of crappy back links to your website. If you are not familiar with the Penguin Algorithm Update, then you should start with reading about what the algorithm update entails on our blog posts about it. Most SEO companies that are not professional will just send your project to a team in India that creates articles or directory submissions with broken English and this is exactly what Google is looking for in a website now, they will penalize you for these types of manipulative techniques that clearly have no purpose other than to manipulate the search engines. Our general rule of thumb when it comes to our techniques and processes is, “Think like a search engine, if you Matt Cutts wouldn’t do it then why should you?”.  Matt Cutts is the head of Search at Google for those of you who don’t know, he is constantly involved with the community sharing news and answering questions about SEO, follow his blog to stay up to date!

Learning how to do SEO

The first thing that you need to understand when paying for SEO services is that if the price is too good to be true, it usually is too good to be true. When it comes to pricing, there is no general rule of thumb, the companies that offer predetermined pricing with keyword packages are unfortunately not professional SEO’s. Try calling a enterprise marketing company in Miami and ask them if they have keyword packages, if they are professionals, they will tell you that each project is custom quoted and priced. Why? That’s easy, its because no SEM project is the same, every business owner and every website has its own set of unique goals and its up to the SEO to figure out what is best for their marketing budget and goals. Every keyword, has to be evaluated to see what the competition has done to rank number one and a coherent strategy to out rank them must be properly formed to ensure that you are successful. At The Miami SEO Company, we use a data driven technique that allows us to guarantee your website makes it to the top 3 positions. We can confidently guarantee you the top 3 positions because we use real numbers to determine whether or not it is possible to rank with the given monthly budget. We are one of the few SEO companies in Fort Lauderdale that will actually show you an ROI forecast with measurable goals and deadlines that we strive to meet for each of our clients.

SEO consulting services

If you feel that you already know more than the SEO novice and you are looking for a team that can show you they can take your campaign to the next level, then you should call us to speak with a certified marketing consultant. We have the best SEO consultant services in town, our consultants have all ranked numerous websites in very competitive industry’s on their own without any help from anyone. When you speak with one of our consultants, you will be getting advice from an industry professional who can help you grow your business in ways that you never thought possible. Whether you have questions about advanced Adwords techniques or Google Analytics reporting features that you are not familiar with, our consultants will have an answer for you. Each of our team members have successfully passed the Google Analytics and Google Adwords certification exams and would be glad to share their knowledge with you!

Is Pay Per Click Marketing Better Than SEO?

The golden question, there is no simple answer to this question unfortunately. There are many undetermined variables to give a streamlined answer for everyone for example what industry you’re in, what your target audience might be, how much you’re average order revenue might be etc… To get the right answer, you need to have a SEM professional look at your historical marketing data in Analaytics and Adwords if you have any as this will be the only way to evaluate whether or not it is best to do search engine optimization or paid marketing with Google Adwords and other search engine Pay Per Click services. In my opinion, you should always do both, doing so not only will give you twice the amount of exposure on page one of the search engines, but it will also help you understand how keywords perform without having to wait for your website to rank organically. Time is of the most valuable essence, that being said if you are looking for a instant return, you must do some PPC marketing as that is the only way to get instant business. We are one of the few PPC management companies in Miami and Fort Lauderdale that will come to your office and present a 90 day ROI forecast plan because we know that’s all that matters to a business owner, ROI!

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About The Author

Jason Hawkins
Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.