The Best SEO Company in Florida
Knowing how to choose the best SEO firm is extremely important for a business owner, contracting the wrong SEO firm can cost you tens if not hundreds of thousands of dollars per year without seeing a return. Taking the time to learn what true SEO talent is all about can help you make the right decision when it comes to finding the best SEO company in Florida or the World. As a business owner, you want to make sure that you are utilizing your marketing budget as efficiently as possible by choosing to work with a company that is professional and that can deliver positive results. If you have not already worked with an SEO agency in the past then be prepared to spend a pretty penny, good SEO companies are not cheap by any means and with due reason. SEO is very powerful when done correctly, a perfect example would be our company website, within 6 months our traffic value has gone from 0 to nearly $15,000 per month meaning if you were to pay for the clicks we receive through Google Adwords, you would be spending close to 15k per month in clicks. As shown in the keyword report, our website is ranking for many terms that are likely to bring us interested customers.
The topped rank SEO firm in Miami is us!
So if you’re wondering what that report means, I will make it simple for you, basically if you Google any of those keywords, we are ranking in the position that is mentioned in the report. So for the keyword “miami seo company” we are number 1, that keyword alone generates many visits to our website on a monthly basis which we can track through a very powerful tool called Google Analytics. Google Adwords indicates that the average cost per click for the keyword “Miami seo company” is just over $18.40 PER CLICK! Here is a small list of some of the keywords we are in the number one position for and the cost per click for each keyword according to the Google Adwords external keyword tool:
Understanding the power of search engine marketing
The external keyword tool provided for free by Google Adowrds can tell you what it costs per click for any keyword that you can think of. So as you can see in the report above, we are ranking for some pretty expensive keywords. The reason why they are expensive is because people who search those phrases will likely end up doing business with us. The problem is that there are hundreds if not thousands of competing SEO companies out there who want to be on the number one spot. So essentially, we have a group of professional SEO companies that all are promising to be the best, but only few are at the top for the competitive keywords. Owning that page one real estate for some of these high search volume keywords can help bring your business a lot of extra revenue because of the fact that so many people use search engines like Google to find products or services.
About 6 months ago when we started our SEO campaign on this website, we did what every SEO would do when starting a new project, gathered keyword ideas. As you may of well guessed our business is local to Miami and we specialize in online marketing with a focus on search engine marketing. Naturally, the keywords we wanted to go after were keywords like Miami SEO Agency, Firm, Company ect… After getting a list together, we began the campaign and 6 months later we are in a dominant position for our keywords. As shown in Google Analytics, we are getting a decent amount of traffic from the keywords we are going after. The image below can give you an idea as to what kind of traffic we have been receiving from utilizing the most up to date SEO techniques in 2013. Our non-manipulative approach consists of an aggressive contextual link building campaign and blog campaign and we are very satisfied with the results 🙂
Learning how to use the right SEO Tools
If you would like to learn how to track the progress of your SEO campaigns its essential that you learn how to use Google Analytics and Adwords. Whether you are utilizing an in house SEO team or out sourcing your work to a company, you need to know how to understand the reports that reflect your online performance. The most important and reliable tool that any business owner who wants to be involved in some way with online marketing would be Google Analytics. This powerful and robust marketing tool can help you visualize the performance of your website very easily. Every SEO company that actually knows how to rank a website will use Google Analytics as a method of reporting. The tool can show you where you rank, what keywords your rank for, how the visitors performed that found your website and which keywords they used plus a lot more. Making use of this data to improve upon your existing campaigns performance is what a professional SEO company in Miami like does.
If you’re installing Google Analytics for the first time or just becoming familiar with the software you should check out their Youtube Channel! Below is a great video for those who are just getting started with Google Analytics:
Getting Started With Google Analytics
Proactive SEO
If your marketing company is not proactively looking for ways to improve your websites performance with the data found in Google Analytics then you need to find a new marketing team. Getting your website to rank on page 1 of Google is great but that only goes so far. The trick is to get to the top ranking position, then make changes to improve your visitors performance. Improving upon metrics like average time on site, pages per visit and bounce rate will lead to higher conversion rates and opportunities to increase profitability. Unfortunately most SEO companies will not do this, they will just get your website to the top and then collect a monthly bill from you each month without really doing any proactive work. That is not professional marketing, that is called taking advantage of the ignorance that most business owners have when it comes to SEO knowledge. The bottom line is that true SEO consists of getting to the top of the search engines and then optimizing the website to have higher conversions rates. Even your optimization process can be optimized, simply getting to page one is not enough.
SEO companies that focus on conversion rates
If you are selling products or services online then simply getting your website to page one of Google most likely will never justify the substantial expense you are spending on SEO. If you are wondering what your SEO firm should be doing to improve your conversion rates then here are a few examples of what we do for our clients on a monthly basis. These items are extremely important for those who own an E-commerce shopping cart website.
Visitor Flow Optimization
With Google Analytics visitor flow reports, we are able to track visitors down to a page level to see which page was used as an entrance path and all of the pages they visited before leaving. This can help you identify pages that are constantly being used as an exit path. Identifying the reason for the high rate of exits on that page can help you increase your visitor duration and the average number of pages a visitor navigates to on average when entering your website.
A client of ours who has a shopping cart site had a very big problem with his check out process that was found via the visitor flow reports. The problem was that each visitor was required to create an account prior to checking out of the shopping cart, when we recommended removing that mandatory account creation step in the check out process, the conversion rate increased by 11% and that was a huge increase in revenue!
Form Field Split testing
Believe it or not, people are LAZY! That being said you would be surprised if you were to hear some of the studies we have conducted that show a huge increase in form submissions after making a change as simple as removing the email field in a clients website. The fields in your contact forms should be custom tailored to your audience.
Performing tests to see which types of forms produce a higher conversion rate can help you retain those lazy visitors that are simply not interested in filling out a form that requires to many fields.
Call to action split testing
How are you enticing your visitors to contact you? Are you using a large phone number or prominent form? The chances are that you are using one if not both so why not test different variations of the form or number. Changing things like the font size or color of your phone number can sometimes yield interesting results in terms of how it effects your conversion rates.
In some some cases, a simple change like increasing the size of your phone number and changing the color of your form on your website can significantly increase your conversion rates. Tests like these should be conducted regularly to ensure your are always optimizing your websites online performance.
If you manage a shopping cart site then you may want to consider learning more about ways to increase your sites ROI by looking at some more in depth articles about E-commerce optimization.
The bottom line is that if you are looking for the best SEO company in Florida, you need to know what to look for. If you don’t know what SEO is then how will you be able to tell if the SEO company you are about to choose is really the best one or not? Learn as much as you can, read as much as you can or, pay someone who is already knowledgable like a consultant and have that person help you monitor the performance of your online marketing efforts. If you really want the royal treatment you can call us, our marketing gurus will ensure that you are getting the proactive service that we just described and we only staff highly experienced marketing analysts to provide true reporting. 🙂
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
