SEO Content & User Experience

By Jason Hawkins on June 9, 2014


In an attempt to explain within 1000 words or less what SEO is you would probably end up touching on two very important things. Content and user experience. These are the two most important parts of SEO and I want to explain what they mean to the search engines because I feel that most people don’t understand this fundamental part of the SEO basics. For those of you who don’t know what search engine optimization is, it can be summarized as the process(es) that are involved with getting a web page to show up on the top of the search engines for keywords (aka search phrases) that are likely to bring customers to your website. Hypothetically speaking if you owned a shoe store and your website was not showing up on Google when you type in “shoe store” then you would need to optimize your website to get it to show up through search engine optimization which is a service that we specialize in.

Content & User Experience For SEO Purposes.

Let’s discuss content first. So what does content have to do with SEO? Well if you don’t know then you are in for a world of learning, this is the most fundamental part of search engine optimization. The content on your site and off your site (referring pages aka back links) is what search engines use to evaluate your web page’s relevancy for any given search term. For example; if you have a blog that is about dog food you might be able to rank well on Google for the search phrase “dog food” or some of the brands that you often blog about. The way search engines fetch results for you in seconds is based off of algorithmic software that scans….CONTENT! So referring back to the dog food example, Google can see if there are other pages throughout the world wide web that have content relevant to dog food and that contain a back link to the dog food blog. These links are called back links, the content found on the page that links to your website is reviewed by search engines and your relevancy for the term “dog food” is gauged this way.

Building enough high quality content to out rank your competition is not always easy, often times your competition has hired a PPC management company to effectively manage their search engine marketing (SEM) and they probably are getting SEO services too. Which means they already have a ton of good content on the web. If you don’t have a in house member building SEO content then you can’t expect to catch up to your competition. Hiring a company that produces SEO content in bulk can be risky if you don’t research them to ensure you are hiring a professional seo company.

Hire a Professional SEO Company to Build Your Contextual Back links!

So now that you know how important content is and that having more content out there than your competitors is the only way to earn that coveted top-ranking spot on Google, it’s time to start thinking about how you are going to produce your own content for your website to rank on Google. Exciting as it may seem doing SEO can become rather mundane if you are in an industry that is not extremely volatile or innovative because you end up having to write about the same topic over and over and over again in order to maintain that top ranking position for your precious keywords. The thing most people don’t understand about SEO is the fact that it is driven by content not only on your website but off of your website too. When you write articles or blog post on other website with a reference link back to your website it helps build your websites credibility. Google is so popular that over the years that business owners are aggressively investing into content development and search engine marketing services so much that it has evolved into a “search engine real estate” business has now grown into what is known as SEO. Which is why we developed our network of college writers and stay at home parents who are qualified to write content for our company. We have over 200 writers that provide high quality content for our clients which allows us to provide content in bulk at a great price!

Aside from the quantity of content you have for SEO, the quality of the content of the content is equally as important because it has a direct correlation to your page’s rank on Google. Google is nothing but a big computer program that is meant to fetch relevant results to any given search query. They do this by building an algorithm based search engine to scan the millions of pages out there on the world wide web (within literally less than a second) and to return you with the best answer(s).  Depending on how many other website results for a given keyword, it can become extremely difficult to earn the coveted top 3 positions in the organic results (results that don’t say “Ad” next to them).  One important factor is the number of back links (referring pages) and the quality of referring pages, the better the quality of your back links the better your rankings will be. We build back links for you and each back links that we build contains SEO friendly content in line with your keyword strategy. If you have bad back links (poorly written content coming from spammy sites) you can actually get penalized by Google. I wrote a great post on Ahrefs that explains how to check if your website has been penalized or filtered because of bad back links which you should read.

Optimizing More Than Just Your Body Content.

Content and back links are only 2 out of over 200 factors that search engines evaluate when it comes to ranking websites. The more competitive the keyword, the more opportunities there are for optimizing those factors. What your competitors aren’t doing is always an opportunity for you to optimize and out-perform them. For example, if you have pages with URL’s that are not organized you may want to work on optimizing your URL structure so that your users (and the search engines) can find your website and all of its pages easily. Sometimes, when a website is built your web pages have URL’s that contain long strings of numbers and parameter ID’s or sometimes even ecommerce data. But in the eyes of a search engine or a website visitor this a illogical way to structure your URL’s. With clean URL’s such as the example below, you can easily remember web pages or jump to certain pages by making a simple change to the URL. Search engines love to crawl websites with organized URL structures and when you have keywords in your URL’s it also helps you rank for those keywords!


Letting The Pro’s Do All The Leg Work

So how does one out rank another with less content? Well, aside from content there are many other things that you can do to help increase your rank but companies like Google will never reveal their secret formula for rankings. SEO companies like ours, work with a lot of SEO projects on a day to day base so we can identify what works and what doesn’t work when it comes to SEO practices. If you’re planning on doing SEO on your own, the best thing that you can do is always think like a search engine and improve your websites user experience. Search engines have a responsibility which is to provide reliable answers to search queries. A website that provides a good user experience and relevant answers to search queries then the website is essentially helping Google do its job. The things that you do to your website should involve optimizing the user’s experience, which indirectly means you are optimizing the search engines experience too.


About The Author

Jason Hawkins
Jason Hawkins /

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.