SEM Marketing Companies

By Jason Hawkins on July 9, 2013
  • SEM Marketing

Content Strategy

Content is the most fundamental component of the search engine optimization process. Our content strategy will include creating and optimizing exiting content on the entire website. Our strategy includes creating unique pages that contain SEO optimized content and internal links to appropriate pages.  We will also focus on increasing conversion rates through visitor flow reports in Google Analytics.

Content will also play an integral role in the paid advertising campaign. We will have our team of highly experienced SEO copy writers provide the pages needed to ensure that your quality scores are a 10/10 for each keyword. Our team will focus heavily on in improving metrics that include CTR, Average time on site, Average Pages Per Visit and of course conversion rates through the content optimization campaign.

Content Optimization

A complete analysis will be performed on the website to ensure that each page is search engine compliant and optimized for the keywords that are being targeted.

Our Google Adwords Certified Analysts will orchestrate the creation of web copy for landing pages that include meta optimization, internal linking and keyword focused content (header tags, LSI content) to ensure that your quality scores are reaching an average of 10/10.

Content Engagement Campaign

Content will be created in the form of press releases, special offers, promotions, deals, news, blog posts and will be syndicated through the various social media platforms that play a integral role in SEO.

Content Syndication

On a weekly basis, we will create content for each of the organic keyword groups being targeted in the form of blog posts and micro site creation to ensure that your content is being placed in the right places for SEO leverage. (i.e. Squidoo, blogger, WordPress etc.) Content will also be created in the form of articles or press releases and distributed to various high quality websites for contextual back links.

Ad Copy Optimization

A certified Adwords campaign manager in Miami will be in charge of your marketing campaign, ensuring that your campaigns performance is constantly enhanced through split testing and campaign optimization techniques that are proprietary to our company.  On the various pages that will be utilized for SEM and SEO purposes we will create Ad Copy and perform split tests on a monthly basis to ensure that the conversion rate of the site is increasing on a constant basis.

On Page Improvements

Your websites code is the only thing that the search engine algorithms (bots) can see, in order to ensure that your website is as search engine compliant and search engine friendly as possible. A Google Webmaster Tools Analysis should be performed to test for structured data, HTML improvements, duplicate meta information and much more.

HTML Analysis

A thorough analysis of the reports generated by Google Webmaster Tools and the investigation of the sites HTML code will present several areas for improvement such as the implementation of structured data or duplicate meta tag removal. We will also certain techniques to pages for split testing such as html markups for extensions or reviews to display in your ads and ultimately to improve your conversion rates.

Page Structure

The sites landing page structure and all pages that play a role in marketing will be audited and visitor flow reports will indicate which pages are resulting in high exit path rates to improve upon the sites average time on site and other related metrics, ultimately leading to a higher conversion rate.

Internal Linking

During the site audit we will be checking to see that internal linking Is done in a SEO friendly manner which can include identifying keywords in the content that should lead visitors to relevant pages. This will help increase your visitors average time on site. 

External Linking

Out bound links to authority sites can be extremely influential. We will ensure that you are using proper external linking techniques by auditing the number of do follow and no follow links to 3rd party sites.

Meta Tag Optimization

Each page of your website presents an opportunity to create high quality content and presenting these pages to the search engine bots. We will create optimized meta tags and carefully track the performance of keywords rankings. This technique will allow the site to rank for long tail and targeted keywords that generate high quality traffic to the website.

Website Health

Google and search engines alike, evaluate many factors of a website that play a role in determining where your webpage will rank for a given keyword. Ensuring that you website is meeting the approval of each factor being evaluated will ensure that your website is fully optimized.

Duplicate Content

A complete analysis of each and every single page will be performed to ensure that there are no duplicate content issues on the site. If any instances of duplicate content should arise then a team of copy writers will either edit the content until it is completely unique or we can use other methods such as converting images to text when appropriate.

Page Load Time &Mobile Load Time

As part of your campaign, a comprehensive analysis will be conducted to ensure that your pages load time and speed are optimal, image formatting and video compression can aid in this process and provide your site with a better user experience that will be rewarded by the search engines.

URL structure

Utilizing keywords in your URL’s can great improve your overall SEM marketing performance and page rank, ensuring that your directory path names are well optimized will be used as leverage in your marketing campaign.

Off Page Optimization

Creating a strong online foot print for your website through creating high quality back links, increasing social trust and promoting brand awareness will lead to a stronger organic presence and will aid in generating referral traffic from various sources. After the Penguin Algorithm Update, many SEO companies suffered from penalties given to their clients sites. We experienced the opposite effect, our clients increased in rank from all the spammers getting bumped off of page one 🙂

Page Rank & Trust

We will be actively building back links each month for each of the keywords that we are targeting on behalf of your campaign. The number of back links will vary according to competition levels of keyword. We follow all of the 2013 SEO best practices to ensure that you are always 2 steps ahead of the competition.

Backlink Quality

Quality Backlinks are the basis of Google Page Rank. We will create many back links on various platforms to ensure that we are building your websites page rank and trust. Ensuring that quality is not hindered by quantity.
Malware Detection.
With Google Webmaster Tools, we can monitor the sites health in terms of malware infections. We can create alerts that will automatically notify us if malware is ever present on the site.

Social Media Optimization

Audience engagement through social media optimization is not only a way to increase your online fan base, it also provides you with a back link source and can help leverage your rankings in organic search. Recently Google Plus has become a really great platform to gain organic leverage from, we are now doing SEO for Google Plus by implementing Google Authorship and building Author rank for your website. These are just one of the few SEO best practices that we follow, staying on top of the latest techniques and processes.

Having a strong social media presence shows your clients and audience that you are an industry leader and that you are a trusted industry player. Social Media will help increase your online trust and will also help generate new visitors when optimized correctly.

Updates

Your audience will be engaged with mentions of your blog posts, specials, promotions and more. We will also help increase your fan base by actively reaching out to online communities that are relevant to your industry.

Tracking Performance

With Google Analytics and other plug ins, we are able to see how often your social signals are being shared, liked, retweeted and more. We will also be tracking the number of visitors and conversions you receive from social media referral sources.

Promoting Blog

Blogging is one of the most important parts of building page rank, we will use social media to promote the blog posts aggressively which will in turn generate a bigger audience and will provide social signals for the search engines to see.

Proactive Maintenance

When you develop a strong online presence and audience, it can be challenging to keep a clean reputation. Unethical competitors can easily slander your website and create pages that rank for your brand name in order to tarnish your reputation. Our team of analyst are one of the few SEO companies that do algorithm testing to see how new techniques can be utilized to obtain a stronger organic footprint.

Slander Prevention

Ensuring that your website is dominating the results pages for any brand name keywords will ensure that competitors do not try and rank a page that contains defaming content. We will utilize blogs, social media and micro websites to ensure that no pages from Ripoffreport.com or pissedconsumer.com rank on page one of the search engines.

Reputation Management

In the event that a negative review shows up somewhere from an irate client that did not get his or her way, we will ensure that the review is identified in a timely manner and we will aggressively work on saturating the review with more positive ones or removing the review where possible.

Brand Promotion

On many different types of press release and news sites, we will be promoting your brand to aim towards being an industry leader online. We will include your site in relevant third party sites that are related to online gambling and betting on top of promoting your website in various other ways.

Citation Flow

Citation flow is a metric used to determine the number of sites linking to your sites in terms of online directories. We will have your website listed on all of the top online directories to ensure that you are receiving high quality contextual back links from all the right places. Citation building for SEO is one of the most effective methods used by modern SEO’s world wide.

Reporting

With Google Analytics we are virtually limitless when it comes to reporting, we are now even able to see real time reporting with Google Analytics, showing you exactly where and when someone is on your site. . We are able to track and isolate data that pertains to key performance indicators like conversions and visitor flow paths. We can even custom tailor a reporting dashboard that can be accessed 24/7 and that shows data related to only a certain subject for example keywords that are related to your targeted keyword groups. Tracking keyword rankings with Google Analytics can be done easily and we will provide you with the reports that you can access easily from home or work.

Custom Dashboards

In Google Analytics, you are able to create reporting dashboards that show you the data you isolate, in many cases a business owner doesn’t care to see traffic or bounce rates. We provide a dashboard that can be used for executives to view the progress being made on a keyword, city, country, state, landing page or conversion level (accessible 24 hours a day).

Executive Meetings

A Google certified SEO analyst will be available 24 hours a day ready to answer any questions that you have regarding the reports that we generate for you. We will provide you with full transparency during our weekly progress meetings.



About The Author

Jason Hawkins
Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.