Reputable Miami SEO Companies

Search engine optimization, refers to marketing techniques used by webmasters that center on improving a webpage’s visibility in organic search engine results. These practices increase the amount of traffic a page receives by making a website appear both sooner and more frequently in results, which makes it more likely to be clicked on by the user performing a search. Marketers such as Miami SEO companies utilize collected data and search algorithm analysis to determine what combination of techniques will benefit a client, offering skilled and trained professionals who can bring more visitors to a website. Not all search engine marketing companies are the same, the strategies that are used by marketing companies vary from company to company. It’s important to get a strong understanding of what the search engine marketing basics are so that you can make the right decision when it comes to choosing the most professional SEO company.

Search Engine Optimization Companies In Miami

Looking for a search engine optimization company in Miami? Making sure you hire the right team with the right type of post penguin SEO services is essential if you want long term success. A company is only as good as its talent and the techniques they use. These techniques include a few specific strategies to increase page traffic from online search engines. Miami SEO services and marketing companies everywhere make use of practices like utilizing common search terms within a site’s content and even re-coding webpages to make them more accessible for indexing. Search Engine Optimization practices take into consideration the search algorithms and indexing practices of the most popular or relevant search engines, using popular search terms or keywords within the site’s content to increase its relevance to common searches.

Creating content for a website utilizing these practices may most notably include the use of common search terms to increase a website’s visibility in relevant searches. Focusing on the accessibility of the website, a professional Florida SEO company will use solutions that focus on helping more internet users access a website when such relevant search terms are used. Marketers also edit sites’ coding in order to make them more accessible for indexing by search engines. Removing or changing coding that makes it more difficult for search engines to analyze and categorize a page’s content is integral because it ensures that the site’s content is used to its fullest potential when determining how it ranks in search results.

The practice of linking back to a site from its own sub-pages as well as from other websites is another major aspect of optimization. The more often a search engine’s analytics find information about or links to a website online, the higher that website will be placed in search results. Advertising or linking back to a webpage on another site often serves multiple purposes; this allows a marketer or webmaster to advertise their website elsewhere in order to get direct hits from that site while improving search results rankings at the same time, making it an integral part of the search engine optimization process.

The History of SEO

What is SEO? The phrase “search engine optimization” is estimated to have come into use around 1997, though the practice of optimizing sites for internet search engines began a couple years prior. Initially, search engines often suffered from exploitation or abuse as webmasters began to find ways to deceive or exploit search engine algorithms to increase rankings. When a webmaster submitted their page to a search engine, the engine would then send a “spider” to “crawl”, or analyze, the page. A spider, otherwise known as a web crawler, generally refers to a bot that stores website information to analyze and place in search engine results.

Not long after Google’s founding in 1998, it soon became an immensely popular search engine due to its simple design and improved search algorithms. Using different cataloging techniques, Google managed to avoid much of the manipulation that affected other search engines. Miami SEO companies most often target a number of popular search engines, but Google is often a marketer’s primary focus because it has been the world’s most popular search engine for years. It accomplishes this by updating its algorithm on a regular basis, rewarding websites that use good Search Engine Optimization practices rather than deceptive techniques or spamming. This in turn creates better search results, which keeps its users satisfied and loyal to Google.

White Hat SEO

White hat SEO practices are used by the best Miami SEO companies. These techniques that conform to search engine guidelines and do not involve deception are considered white hat, as opposed to black hat techniques that include deceiving a search engine in order to improve search results rankings. This is often done by including keywords that are irrelevant or even hidden on a website, causing the page to show up in search results even if it does not relate to the search terms input. Such practices usually result in lower success and can cause a website to be banned or blacklisted from search engines once its black hat techniques are discovered.

Search engines, most notably Google, have developed since the 90s to penalize black hat techniques in order to provide more relevant search results for their users. Black hat techniques, while perhaps temporarily increasing traffic, often fail in the long term for this reason. Search engines that do not safeguard against black hat tactics provide less relevant results to users, a business model that is no longer sustainable for modern search engines. Reputable Miami SEO services utilize white hat because it improves long-term website traffic and complies with search engine requirements, making a site less likely to be blacklisted or removed from search results. White hat also attracts more repeat visitors unlike its unethical counterpart, which does not focus on providing relevant content to search engine users at all.

Miami SEO solutions are numerous, but finding the right company to work with is important. These marketing specialists who are well trained and knowledgeable can put a variety of techniques into practice to help increase a website’s traffic. Using ethical white hat practices and highly specialized marketing strategies, reputable Miami Search Engine Optimization companies can help combine different strategies to reach the largest potential audience. For this reason, it’s an integral part of marketing for any business in Florida and beyond.

About The Author

Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.