Post Penguin SEO Service

By Sergio Aicardi on August 19, 2013
  • Post Penguin SEO Service

Overview of Post Penguin SEO Service

We all know that SEO has changed significantly over the past few years, gone are the days where you could rank a site by using automated link building software and by putting keyword stuffed content on your website. Now a days, if you want to rank for a competitive keyword term, you are going to have to invest a lot of time and money into it. Today I want to share some techniques that we use to rank so that you can see for yourself just how much time and effort goes towards post Penguin SEO campaigns. From social media signals to content creation we will give you our strategy so that you can decide if you need help from us or if you think you can manage to do it on your own.

1. User Experience & SEO – Please the search engines!


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Developing a user friendly website full and through is essential if you want to rank for a competitive keyword term. This is the first and most important step. Make sure you plan your SEO strategy accordingly during the design phase by thinking ahead. There are many things that you may or may not be incorporating into your SEO strategy depending on what your goals are and what kind of industry you are in. If you are planning to start an E-commerce SEO campaign, you may need to do more than what is mentioned in this post.

Some things to keep in mind when building your site are what kind of directory names and main category names you are going to use, what kind of blog setup you are going to have, what kind of conversion tracking you plan on using and what you plan to do to make your site better than then competitions. Having broken links or 404 errors are also things you want to be careful with so if you are re-designing a site, make sure that you check your Google Analytics to see which pages are already ranking so that you can redirect those pages to the new URL’s. In the grand scheme of things, if you understand what a search engines job is you will understand what your site needs to have in terms of user friendliness. Search engines have the job of fetching the most reliable pages of a website based on your search query within milliseconds, they must provide sites that give the user a good experience and that are exactly what the searcher was looking for. So, if you think like a search engine, you wouldn’t want broken links, duplicate pages, broken images or keyword stuffed non-sense all over your website. Makes sense right?

Here is a check list to go over when building your website that I put together, this should help you cross most of your T’s and dot most of your I’s but depending on how elaborate your campaign is, you may want to take things further and call one of our consultants.

  1. Find the best possible domain according to your targeted keywords.
  2. Use a CMS that you are comfortable with and spend the time finding the right plug ins for SEO that will help you save time which is very important.
  3. Plan your content creation strategy before you finalize the structure of categories and sub categories.
  4. Create as much content as you can before launching your site so that you can drip feed your blog posts while creating fresh new ones at the same time.
  5. Setup your social media profiles and have buttons on your website to them. Also have the right engagement buttons on your posts so that you can get some good social signals going forward.
  6. Make sure you have unique content on every page, from title tag to the close body tag. Duplicate content, whether it’s a meta description is a complete waste of an opportunity to rank for a long tail keyword.
  7. Get your tracking setup before launching, setup your thank you pages and phone call tracking JS codes so that you can get actionable data from the get go. Data is the driving force behind optimizing any campaign. Install Google analytics, sync up WMT’s and what ever other tracking soft wares you are going to use.
  8. Create your conversion path and think psychologically about your target audience when creating it, if you’re selling to senior citizens then custom tailor your site accordingly by having a very easy to follow site and a big bold number on the header reminding your senior citizen visitors that they can always call you if they are having problems. If you can understand what your ideal customer is looking for and tailor your website to that audiences needs you will have a better conversion rate.
  9. Get your site map setup and have a system setup so that each time you add a new page its added to your sitemap.
  10. Get your structured data going ahead of time, setup that authorship profile and start using the tag manager in WMT’s early to build your page rank from the get go.
  11. Get your websites code to pass the W3C Validation Tool with minimal errors and warnings. Don’t go crazy here, a tag that is randomly found because of your template is not going to get you in trouble.
  12. Build trust in your website for your visitors, if you have an eCommerce website, you should have all kinds of trusts symbols that allow your customers to feel safe giving you credit card information and you may want to consider getting your SSL certificate too. Do what you can to go above and beyond when it comes to building your trust with your audience, have a guarantee if you can, add a few testimonials and a list of your active clients, your real ones, don’t just go and have Volusion as your client because your template came with that in your active clients list. Keep it real, and keep it professional, you never know when someone is going to stumble upon your site and critique it before deciding to business with you.
  13. Learn how to incorporate video, not just content on your main pages. A lot of people are lazy believe it or not 🙂 More often than not, people would prefer to see a video over reading a bunch of content. If you have short and simple videos you can get the message out there a lot more efficiently.

Again, every project is different so if you building something that requires more attention be sure to contact us to speak with an SEO guru that can help you make the most of your re-design or new website development.

2. High Quality Content Creation & Distribution.

I’m not going to tell you that content is king like most people but I will tell you that content is very important. It’s no longer about the quantity of content or back links it’s all about the QUALITY. If you are not taking the time or spending the money to build really high quality contextual back links then you’re going to find it difficult to keep up with the top ranking players, especially for competitive terms.

Google has smartened up and they have created many “spam detection” type of programs that can spot things like cloaking content or spinning articles. Guest blogging and forum commenting has been abused so much that it has become a cesspool for spammers to use spun content that is automatically syndicated using programs. Below is a short video of Matt Cutts explaining how Google Will take action against spam activity that relates to spun content and low quality contextual back links.

As a general rule of thumb, remember to think like a search engine. If you create content that provides good information for a reader and you place that content in a location that you feel is not a location created for the sole purpose of manipulating the search engines then you are doing the right thing.

How can I tell if my SEO company is using poor content?

If you are working with an SEO firm in Miami then there’s about a 50% chance that you are getting a back link report with really low quality links on a monthly basis. If you spend the time sorting through the links in your report you can find out if you are in danger pretty easily. Assuming that you receive a link building report from your search engine marketing company, you will first want to take a look to see what kind of links are being built. Here are some of the types of links that are dangerous and a few simple ways on how to detect them.

  • Bookmark Submissions – Book mark submissions were effective once, about 2 years ago. Now they are a complete waste of time, furthermore the are grounds for getting your website pushed back in the results through a filter that detects web sites with poor back links. Think about it, who in the world would go to a site create a profile with a few keywords in the description and a link to a website? Only a manipulative SEO company would do something like that, below is an example of a book mark site that is clearly used to spam search engines:

Bookmarks_from_DN_Ahrefs_report

  • Press Releases – Typically, press releases are spam. Don’t get me wrong there are ways to integrate press releases into your SEO plan but the way most SEO firms are doing it is the WRONG WAY! If you get a link building report and every month you have press releases being built, make sure you look at the content and make sure that it is written by someone who knows English and that actually knows how to write professionally. The point of  a press release is to inform the masses about something that is “PRESS WORTHY”. Having a spun article that talks about the same products or services that you have been offering since the day you started doing business is not press worthy material and if you think having that type of spun article on freepressreleaselinks.com is a place that is going to bring you more customers then you are DEAD WRONG! These types of press releases are counter productive and will get your website to fall off the search engines really fast.
  • Directory Submissions – Directories come in all shapes and sizes, Google and Yahoo are some of the biggest online directories around. Freewebdirectory(dot)com is also a directory, and that directory is useless… If you look at your directory submissions and you see domains like freebacklinkdirectory(dot)com or basically anything with the word “free” or “link” in it, drop your SEO provider immediately and start looking into a link removal campaign. Remember, if the site that you are getting links from looks like it was built to solely manipulate the search engines, you are in trouble!
  • Guest Posting – This is a technique that like I mentioned before can be done right and most of the time is unfortunately done completely wrong. If you have a link from a creditable forum discussion that is relevant to your business from say Yahoo Q & A then you are in the green. But if you look at your back link report and you see a section that is called “comment links” or “forum/blog comments” and you see links from articles that look like they have little to no value then changes are it carries little to no value to have a back links from that source. Don’t expect to get top ranking positions when your SEO provider has people who can’t spell English posting stuff like this:

Digital_next_link_HAHAHA

Engaging your audience for SEO leverage.


Social-Media-Big-Four

Getting really high quality contextual back links and updating your blog with great content is extremely important. But getting those Web 2.0’s noticed and those new blog posts shared is also something that is very important in the “Post Pengiun” world we live in. If you write a really nice blog post, you should share it on Google +, Facebook, Twitter and all the major social media sites that you are engaged with. Incorporating hash tags in your posts that target the keywords you optimize your posts for is also a great way to please the search engines.

The more you promote your content the faster it will get indexed and you will get social signals (i.e. likes, plus ones, re-tweets, shares etc). Social Signals are in fact measured in the algorithm that Google uses to rank websites. Obviously Having a plug in can help you manage the promotion of your content, Hootsuite happens to be a really good one that allows you to manage your social media accounts in one place and schedule your posts.

Hootsuite

SEO Processes that actually work

So, we have covered how to optimize your websites user friendliness, your creation and syndication of content and the integration of social media into your SEM campaigns. You might be wondering whats next? Well the truth is that there are over 200 ranking factors that Google will evaluate and no project is the same. Which is why we are going to encourage YOU to call us NOW! This way, we can tell you the many other proven strategies that we use to get websites to the top spots of the SERPs. If you aren’t convinced that we know how to rank, take a look at our websites organic traffic linear graph from Google Analytics since we launched the campaign only 4 months ago, going after the most competitive industry the most competitive area. This is the kind of Post Penguin SEO service you need if you want to get the same kind results.

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About The Author

Sergio Aicardi
Sergio Aicardi /

Search engine marketing is what I am passionate about and enjoy doing. I feed off of the knowledge and the fact that SEO is always and will always be changing. Remember, when it comes to SEO, always think like a search engine and you will succeed.