The Best SEO Company In Florida

Search engine optimization (SEO) is a marketing strategy used by website owners that involves a set of many intricate processes that in turn increase the visibility of a website in unpaid search engine results. The stronger a website appears and the frequency with which a site appears in search results both affect how many of the engine’s users will visit the site. Increasing the ranking of a page in search results is a lucrative and populr method of attracting more internet traffic and has quickly become an invaluable marketing practice in Florida and beyond. In recent years, the best Florida SEO companies have sprung up in increasing numbers, specializing in optimizing websites for internet searches and increasing overall traffic from major search engines.

The History of SEO

If you’re wondering “how does SEO work?” you will need to understand the history of how SEO started. Website content first began to be optimized for search engines during the mid-2000’s. When a webmaster submitted the URL, or address, of their page to a search engine, the engine would then send a “spider” (aka Googlebot) to analyze the page. A spider, often known as a web crawler, is an internet bot that browses websites in order to index their contents. These spiders would copy and store the web content, after which it would be analyzed and categorized to include in search results. 5 to 10 years ago, SEO was something that not to many people knew about and it was really easy to get top ranking positions for really competitive keywords.

Over the years, search engine algorithms have evolved and now can identify the archaic techniques that were once used to manipulate the search results. Now you must truly provide the best user experience to a search engine user in order to be ranked in the top ranking positions. Google released a series of algorithm updates and recently one known as the Penguin Algorithm update was released and many people are wondering “what does the penguin algorithm update entail?”. If you are asking yourself this question, it would be best to contract a Post Penguin SEO company to help your website recover from the loss of traffic it is more than likely experiencing. Through algorithm proof services, The Miami SEO Company that specializes in penguin penalty recovery and we would be more than happy to speak with you.

The phrase “search engine optimization” is widely agreed to have come into use around 1997. Early search engines quickly fell prey to exploitation as webmasters began to find ways to abuse search engine algorithms to increase their results rankings deceptively. Not long after Google’s founding in 1998, it soon became an immensely popular search engine due to its simple design and improved search algorithms. Using different cataloging techniques, Google managed to avoid much of the manipulation that affected other search engines. Professional SEO companies in Florida and beyond depend on successfully targeting major search engines such as Google, which remains the world’s most popular search engine today.

How SEO Works

Search engine optimization involves a number of different strategies to increase a page’s traffic via internet search engines. eCommerce SEO companies and marketing specialists everywhere have made use of practices such as including common search terms in page content and changing website coding to make a page more accessible to search engine spiders and crawlers. SEO considers the unique search algorithms and indexing techniques of the engines it targets, and analyzes what search terms and keywords are most popular among its users.

SEO puts knowledge into practice by editing text content, HTML coding and promoting a web page in other high quality places on the internet to increase its inbound links. The creation of text content for a website utilizing SEO practices often includes the incorporation of common search terms, ensuring that the most users can see the website in common relevant searches. This helps increase the site’s visibility and accessibility by making it available to users via the search terms they input when using a search engine. Marketers worldwide, including us, the best Florida SEO company, also edit the coding of sites in order to make them more accessible for indexing purposes. Some kinds of HTML or coding produce barriers that affect spiders’ ability to properly crawl or index a page’s content, so the removal or adjustment of such code is also an important aspect of SEO.

Search results also take into consideration the amount of traffic a site already gets, particularly how often it is linked to from other pages. Increasing the amount of backlinks on different sections of a webpage increase its relevance during indexing, while links from other sites or domains altogether help its rankings as well. Professional SEO companies in Florida and beyond specialize also in marketing websites elsewhere, increasing traffic by advertising a page in other locations online. This increased traffic comes both from visitors who click on advertising links as well as improving the page’s relevance in search results; when a page is linked to from other places online, search engine indexing is affected positively and makes it more relevant in searches. This, in addition to other techniques, creates ample opportunities for webmasters and SEO’s to greatly increase website traffic.

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Ethical SEO Practices

White hat SEO, otherwise known as ethical SEO, is contrasted by black hat SEO. Black hat SEO refers to practices that search engines do not approve, using techniques that include spamming and creating misleading content to increase search result rankings. White hat SEO is used by the best SEO companies and beyond, producing better and longer-lasting results than less ethical techniques. SEO techniques that conform to search engine guidelines and do not involve deception are considered white hat, whereas black hat techniques will often include hidden or even misleading key words and popular search terms to artificially boost results rankings. Our strategies are designed to produce results that benefit from algorithm updates because we think like a search engine.

These black hat techniques, once discovered, can get a website banned or blacklisted from a search engine. Search engines have developed over time to discourage and penalize black hat techniques in order to provide the most relevant search results for their users. Black hat techniques, while perhaps temporarily bringing traffic in, can negatively affect the popularity or a website, sometimes permanently. Search engines that do not safeguard against misleading SEO practices often wane in popularity as well, providing less relevant results due to unethical manipulation. White hat practices produce the best long-term results, and the best SEO companies in Florida find more success in avoiding black hat SEO.

The Miami SEO Company continues to increase traffic for our clients websites even after all of the recent algorithm updates. Utilizing ethical techniques to create web content and coding that increases a page’s relevance in search results has quickly become an invaluable aspect of our marketing plan to increase internet traffic and reach as many potential visitors as possible for all business owners. We have become an indispensable asset to webmasters looking to expand their business in Florida and beyond. Call us today!

About The Author

Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.