Choosing The Best Fort Lauderdale SEO Company
eCommerce SEO Companies – How To Find The Right One
Are you tired of looking at rank reports that are unimpressive? Are you considering getting rid of your current search engine optimization firm because you feel that they are providing you with enough revenue to generate a profit? We know EXACTLY HOT YOU FEEL! When looking for a quality Fort Lauderdale SEO company, the sales pitch usually sounds amazing but generating a profit is what is matters. Unfortunately most SEM/SEO companies out there have perfected their sales pitch rather than perfecting their processes and strategies that are pertinent to their clients success. The main reason for hiring an SEO company is to increase traffic to your website such that it provides you with enough business to justify the expense and PROVIVE A PROFIT! These churn and burn SEO companies that are fly by night operations that are merely slick salesmen in using the disguise of a “marketing company” do not understand this fundamental part of business. We provide a marketing service that is profitable and that provides progress that can be measured in dollars not keyword rankings. We do this by improving your ranking in search engine results and by setting up the most professional tracking solutions known to web marketeers.
Our processes are pretty straight forward, we increase your online exposure for the search terms that are likely to bring you CUSTOMERS not simply web visitors from unwanted places. We then analyze the data as the traffic grows so that we can know where we need to improve upon the websites appearance and marketing strategy. If you are looking for a keyword package or a cookie cutter marketing plan that is predefined and meant to work for any business then we are not the marketing team for you. Our strategies are backed by data that is accurate and acitionable, we work with huge companies like City Place, Florida Career College and more because we provide marketing solutions for professionals who understand just how robust online marketing is. Our search engine marketing solutions involve optimizing not only your websites exposure but also its performance once the visitors are on your website to help improve the conversion rate. If you are looking for an ecommerce SEO company that knows how to increase conversion rates, we are the right team for you. We are currently the fastest growing Florida SEO company due to our passionate teams work ethic and motivation to become the top firm.
Many of our methods have been developed through our own case studies and some have been acquired from other Well known SEO professionals in the industry. One of our effective methods is optimizing site structure so that it is SEO-friendly and Google compliant in every possible way. Rather than building a large number of back links from crappy sites with horrible content we have high quality content that is created by university students pumping out researched content and building back links from creditable sites that Google rewards you for. These are called high quality contextual back links and it is a very effective way to increase your online exposure in organic results.
How to Vet an SEO Company
When a business attempts to tackle SEO strategies without the benefit of experience, they often find the task to be overwhelming and turn to out sourcing. Even the most determined businesses owners have trouble understanding the SEM basics. Other times, the strategy that is involved requires too much time and effort which causes the business to focus their attention on marketing instead of providing the best product or service to its customers.
Businesses often recognize that it’s more practical to hire an experienced ecommerce SEO company to do the work for them. However, there are a variety of factors that need to be considered when vetting an SEO company. These include:
Avoid Guarantees – Any SEO company that promises to obtain the highest ranking in a search engine result should be avoided unless they provide realistic expectations. There is no way any company can guarantee absolute results even with the most optimal search engine optimization tools and marketing strategies, as a general rule of thumb if it sounds too good to be true, it probably is.
A Credible Company – Google the SEO company name to obtain as much information about them as possible, many times you will find a lot of bad reviews on sites that naturally rank for company names like Pissed Consumer or Rip Off Report. Look for any negative comments or establish credibility that shows the benefit of hiring this experienced or inexperienced search engine optimization team that you are considering.
Study Their Website – An experienced SEO firm will likely display their portfolio on their website, eCommerce SEO companies will showcase the results that are being tracked with Ecommerce reports. It will be easy to study their history of success involving all of their past efforts in helping their clients if they do this and you can confidently invest money with companies that can prove that they know what they are doing.
Study Their Techniques – An experienced SEO team will have an extensive list of techniques that avoid invisible text, spamming, or other unethical tools for improving a website ranking quickly. Obviously if you see that the companies back link profile is full of spammy links then they probably don’t know what they are doing.
Delivering Quality Results – The SEO company should have a proven method of delivering quality results to their clients. They should be able to increase a website’s visibility as a result of making it SEO-friendly and they should know how to setup professional tracking to ensure each client is profitable enough to justify the hefty marketing expense.
Choosing the Best Fort Lauderdale SEO Company
Before ever selecting the best SEO company, the business needs to have specific answers to basic questions. Only after receiving quality answers should the business sign a contract or choose to work on a month to month basis with their chosen SEO company. Some of these questions would include the following:
- What website addresses have you RECENTLY promoted?
- Can you provide references of satisfied customers that experienced quality results?
- Do you use automated submissions?
- Do you use black hat SEO strategies?
- What sources do you use for your backlinks?
- How much do you charge for your services?
- Can you guarantee my website will be in the top 10 rankings? *If they say ‘Yes’, proceed with caution.
- Do you provide any subscription services?
- Are there any pay per click services offered by your company?
- How many years of experience in SEO does your business have?
- Do you believe that my niche or industry is highly competitive?
- Do you offer services to other companies that share my same niche?
- Will your company be redesigning my website?
- How long will it take to see any tangible result or an improvement in my website ranking?
Getting these questions answered will only help you if you know what the right answers are, if you want to go over each answer with one of our SEO guru’s give us a call right now and we will be happy to explain what the right answers look like.
Best SEO Practices for 2013 and Beyond
2013 Best Practices For SEO are very different from those of 2012. An experienced Fort Lauderdale SEO company will understand the importance of following the most recent guidelines offered by Google Webmaster Tools and what Google considers to be a high quality site. A company that doesn’t understand the dangers involved with breaking the rules Google sets in play will often lead to extensive penalties that can be VERY COSTLY. In fact, it may be impossible to remove the Google applied penalties. They are super strict when it comes to how they want sites promoted. An experienced SEO team understands they will need to abide by these guidelines and rules. These rules are recognized as “white hat” search engine optimization. Any alternative strategy has shady undertones. These are often referred to as “black hat” SEO methods. While a black hat strategy in search engine optimization often provides a positive result by a higher ranking, the results tend to be short term.
Manual penalties usually occur because of unnatural links being built in an attempt to manipulate page rank, the penalties that are applied can be extensive and far more severe than the benefits black hat strategies provide. In fact, the penalty applied can often result in completely eliminating the website from any search engine result, or have it continuously rank far below any other competitor in the industry or specific niche.
Following the strict guidelines is essential. It is the only way to ensure that your website does not receive a Google penalty. In addition, there are numerous algorithm updates by Google that have been specifically designed to attack certain tactics and strategies that are used to circumvent proven and accepted search engine optimization requirements. Algorithm updates will continue to be released because hackers and black hat SEO’s will always find a way to exploit the system, its up to the proactive SEO companies like us to stay on top of the changes and to offer services that are built for long term success. Its imperative to select the best experienced Fort Lauderdale SEO company to avoid any negative impact on your business website from future updates. Remember to think like a search engine. If your SEO techniques provide a good user experience and are not manipulative, search engines will reward you.
Successful Strategies
An experienced e-commerce SEO company will have a high success rate from proven strategies in increasing the ranking of their clients’ websites. They will do this through a variety of strategies that include:
- Building HIGH QUALITY strong links to the website
- Ensuring that the links are from sites that have quality content
- Sprinkling quality anchor text in the business website
- Avoiding automated directory submissions
- Utilizing the best keywords that are pertinent and using relevant to the content
- Conducting ongoing quality checks for every link
- Avoiding multiple pages that utilize the same keyword or key phrase
- Removing low-quality pages
- Removing auto generated content, comparison pages and roundups
- Removing pages with just single or double paragraphs
- Updating quality content frequently
- Eliminating scraped and duplicate content
- Updating your blog with high quality content and using the most up to date linking techniques
- Using social media as leverage
- Applying professional ROI reporting
Choosing a professional ecommerce SEO company will provide your business the best chance of ranking higher in search engine results. They will analyze all of your requirements, and develop a workable plan of action to produce quality results.
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
