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30 Marketing Statistics That Will Come Into Play in 2017

By Jason Hawkins on February 2, 2017

As we launch in to 2017, there are some important marketing statistics that span a variety of important themes like mobile first optimization, social media, and business content marketing. These statistics are important to consider in your own marketing plan in 2017 and can help shape your future strategies and decisions. Check out some of these statistics below, broken up into categories you will want to consider in the upcoming year:

Social Media Marketing Statistics

  1. 46% of millennials rely on social media when deciding about purchasing a product or service (Media Kix)
  1. By 2018 Fourteen-billion dollars will be spent annually on social media advertisements. (Business Insider)
  1. 81% of the millennial generation uses Twitter at least once per day. (Pew Research)
  1. 93% of marketers use social media as a primary way to market the businesses they work for (The Fast Company)
  1. 75% of male internet users and 83% of female internet users are on Facebook (Pew Research)
  1. Businesses who have used social media as a marketing tool in the past two years have reported growth in their sales (Social Media Examiner)
  1. 80% of marketers saw a ROI and an increased brand awareness when they spent 6 hours a week on social media (Social Media Examiner).
  1. 22% of the world population is on Facebook, making it the world’s largest social media platform! (Statista)
  1. Snapchat is fantastic for targeting young users, reaching 41% of 18-34 year olds daily. (Snapchat) Not only that, but 16% of marketers plan on increasing their use of Snapchat as a part of their strategy. (Mediakix)
  1. 68% of adults are on Facebook and 79% of American internet users are on Facebook (WordStream).

Business Content Marketing Statistics

  1. Blogging is no where near on its way out, in fact, 23.6 billion blog pages were viewed on WordPress alone EACH MONTH! (WordPress)
  1. 39% of LinkedIn users pay for monthly premium accounts—and the business platform is on the rise for publishing content. (Red Website Design)
  1. 100 million hours of video content are watched (on Facebook alone) daily. That means that producing video content has become one of the most successful forms of business content marketing.
  1. More than 1 million LinkedIn users have published long-form content on the site, in addition to their own website/blog, with 160,000 long-form posts being published weekly (LinkedIn).
  1. SlideShare has also become one of the favored ways to share business-driven content, with 19.7 million SlideShare presentations have been uploaded to LinkedIn in 2016 (LinkedIn).
  1. In terms on long form content, the average Google first page result contains 1,890 words (HubSpot)
  1. Business content marketing revolves around SEO and organic search rankings, in fact, 66% of marketers say improving SEO is their top marketing priority. (HubSpot)
  1. B2B researchers do an average of 12 searches prior to engaging on a specific brand’s site. (Google, 2014)
  1. According to 40% of marketers, one of the biggest challenges has been changing search algorithms and staying on top of search engines because of it. (Ascend2, 2015)
  1. 50% of search queries are four words or longer. (WordStream)

Mobile-First Marketing Statistics

  1. 80% of internet users own a smartphone. (Smart Insights)
  1. Mobile advertising is experience tremendous growth—it is anticipated that by 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)
  1. According to Google reports, more searches take place on mobile devices than on desktop computers in 10 countries including the U.S. and Japan. (HubSpot)
  1. Google also noted that 65% of smartphone users say that when they are conducting a search on their phones what they really care about is the most relevant information, regardless of the company that is providing it. (HubSpot) This gives small businesses the opportunity to be the leading experts in new information without necessarily having the brand recognition of top companies.
  1. 26% of consumers start mobile research with an app (think Yelp, etc) thank on their browser. (Smart Insights)
  1. Over 36% of Apple mobile users use iPhones or iPads to read email. Even more significant, 34% of subscribers ONLY use mobile devices to read emails—meaning that desktop email is not the preferred view for many users. (Informz)
  1. Pinterest is “the most mobile social network,” with 64% of its referred traffic comes from either smartphones or tablet devices. (Mobile Marketing Watch)
  1. 91% of mobile users agree that access to content is very important in their mobile use. (Wolfgang Jaegel)
  1. 57% of users say they would not recommend a business that had a website which is not mobile friendly. (CMS Report)
  1. 83% of B2B marketers said mobile apps were important to their content marketing. (Strategy Trends)

What Does it All Mean in 2017?

These are just some of the most significant statistics to inform your marketing plan for 2017. Let’s break down some general things to consider as you devise your strategy for social media, content, and the mobile-first world:

Social Media in 2017. Facebook, LinkedIn, Twitter, Instagram and Pinterest are going to remain major player in the year, and likely “years,” to come. People use social media to consider brands, products, and services before making a decision. Advertisement on these platforms has had proven results you can track and should definitely be a part of your digital marketing plan.

Business Content Marketing in 2017. Blogging and content curation are not only as important as they have ever been, but anticipated to increase in importance this year. If you don’t have a blog and a strategy for regularly updating content, get on it!

Mobile First Optimization. in 2017. With more people searching on mobile device than on desktops, it is important to make sure your website, blog, and other online presences are mobile friendly and take mobile users into account. This also means tailoring your marketing strategy: email marketing, social media outreach, and other content development to mobile users.

What statistics do you find to be most significant? Anything you would like to add? Let us know in the comment section below.



About The Author

Jason Hawkins
Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.