PPC Management for E-Commerce Websites
An E-commerce website not the easiest thing in the world to manage, especially when you have thousands of products that you need sold. If you are like most people who own an Ecommerce site, you are more than likely advertising on Google through Adwords or through organic optimization. When it comes to pay-per-click (ppc) management for E-commerce websites it’s sometimes best to have a professional team of experts to take control. If you are not giving your PPC campaign the right attention, changes are your campaigns are not at their peak performance levels. If you are not an expert Adwords campaign manager, then you are probably not getting the type of ROI you should be.
E-commerce PPC management services made easy!
We understand that to a business owner getting traffic to your site is not enough, our goal is treat each of our clients campaigns as if it were our own, we proactively work on improving the campaigns performance. Most people do not understand exactly how powerful Google Adwords can be, it’s by far the most robust platform for online marketing. If you know what you are doing, you can strategically improve your campaigns performance until it reaches a point of peak performance, meaning your ROI is maxed out. Our team of expert PPC campaign mangers live and breathe search engine marketing and they will ensure that your campaign is constantly improving, guaranteed.
Custom tailored KPI Reports available 24 hours a day.
Our reporting, allows the executive members of your company see the performance of the campaign in an easy to understand dashboard that is available 24 hours a day. With Google Analytics, we create reports that are custom tailored to show the executives of the company key performance indicators. Key performance indicators such as phone call volume, form submission volume, ROI reports and revenue reports.
Below is an example of a custom dashboard that we have set to be automatically emailed to the executive members of the company on a weekly basis. The report shows an individual widget (window) for each landing page that we are working on driving organic traffic to. The widgets each have filters that isolate only the traffic that came from organic positions and for keywords that are related to the keywords we are working on. Additionally, we remove any brand related search queries so that your data is very accurate and specific.
Aside from landing page reports that show exactly which product based keywords are responsible for driving visitors to your site via the landing pages we create can give you the client a good idea as to how our services are benefiting your business. We can compare these reports against historical data so that you can see exactly how much you have progressed month by month as shown in the report below:
As you may have guessed, the green percentages in the report above show the increase in traffic down to a keyword level. All to often our reports are showing green across the board but don’t just take our word for it, ask to speak with one of our current clients to hear what they have to say. 🙂
E-commerce conversion rate optimization
Is your current in house or outsourced marketing team constantly working on increasing your conversion rate? If they aren’t then you should consider giving our marketing consultants a call for a free consultation, they can show you how you can improve your conversion rate in a few easy ways. If you feel that we are the right team to work with then we will gladly take control of your campaign and show how we will take your conversion rate to an all time high through the most sophisticated data driven SEM techniques. Here are some of the ways we focus on increasing our clients conversion rates for their PPC campaigns:
- Testing landing page design to achieve higher conversion rates.
- Analyzing visitor flow reports to identify pages with high exit path rates.
- Check out funnel visualization and optimization.
- Keyword level phone call tracking and optimization
- Split testing check out processes for higher conversion rates.
These are just a few of the techniques that we offer as part of our E commerce PPC campaign management services and we are barely scratching the surface. Let us show you how we can go above and beyond with your pay per click campaign through data driven models that true marketing experts use. Do your research before hiring a PPC management company that manages large budget campaigns, choosing the right team can mean the difference between substantial gains and monumental losses. E-commerce SEO for large companies can be very expensive, don’t put your hard earned marketing budget in the wrong hands, choose the pros.
Integrating your current marketing with SEM
As a professional marketing company, we go above and beyond by finding ways to leverage search engine marketing into your already existing marketing vehicles. Whether you are running social media ads, Youtube ads, Tv ads or any other kind of advertising, there are sometimes ways to obtain untapped revenues that are hiding in plain site by integrating SEM into your diverse marketing plan.
Conversion Driven E-commerce SEO & PPC Management
Your website is a revenue generating machine, if given the right attention this machines performance can be enhanced so that it performs better in terms of revenue generation and profitability. The opportunity to grow your shopping sites income is at your finger tips, take the time to speak with one of our consultants so that we can show you how to improve upon your existing marketing. Here are just some of the ways we can help you:
- Improving upon your check out process for higher conversion rates.Â
- Optimizing your product pages to obtain higher quality scores = lower CPC
- Reducing the cost per conversion by improving upon visitor flow and usability
- Optimizing mobile compatibility and running mobile campaigns
- Optimizing according to ROI with Google Analytics ROI tracking
If your’e currently using an e-commerce SEO company that manages PPC campaigns and they aren’t doing these types of things then you are not with a professional team. If you are in a competitive industry, chances are that your direct competitors are using enterprise solutions to manage their marketing campaigns, so why shouldn’t you? Settling for less and hiring a star up company for a price that sounds to good to be true can be a costly mistake, don’t fall victim to the solicitation calls that you get from scam-like SEO companies offering you counter productive link building service that can ruin your websites credibility. Hire a professional marketing company that can show you what it takes to be successful online.
Florida SEO Company That Provides True Marketing Services
Unlike most Miami SEO Firms, we are one of the few marketing teams that will actually implement these type of proactive procedures to constantly increase your ROI. We are the only Florida SEO Company whose team is comprised of all Google Certified individuals (Adwords and Analytics certified), which means we have the experienced professionals you need to take your campaigns to the next level.
Chances are if you are looking for an help with PPC management for e-commerce websites, then you probably have had a bad experience with an SEO company in the past. We are here to show you that real marketing requires more than just a keyword or traffic report, you need a professional team that makes the best use of powerful data from Google Adowrds and Analytics. A team that will constantly focus on increasing your companies online revenue and profitability. A team like The Miami SEO Company.
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
