How to Use Justuno Exit Prevention Pop Up Software to Earn Conversions

Justuno is a platform that specializes in conversion rate optimization and has the goal of using analytics to improve your site to help grow your email subscribers, reduce cart abandonment, and increase your sales conversion. One of the most unique ways that they do this is through customizable “pop-ups,” which can do a variety of different things: Offer discounts, ask for an email to record the customer in your system, and most importantly for many, help to prevent people from leaving your site. Below is an example that shows how it works:

With their pop-up designing software, you can build and customize these pop-up windows for your website very quickly. Not only can you fully tailor them for your brand’s message, but you can also change everything from position, presentation, and sizing while deciding what is best for the style you’re after. Check out how it all works below.

Exit Prevention and Google’s Rules

Justuno is considered a marketing overlay, meaning that the pop ups you create open within the same window as the landing page the user fell on—none of the formats with Justuno actually prevent users from entering or exiting sites. In contrast, other pop-ups can open up in a new browser page and ultimately prevent users from entering or exiting websites. Google allows modal overlays that open within the same window that a visitor is browsing but it does not allow pop ups that open in a separate window outside the window the visitor is currently browsing.

What this means is that using the Justuno format will not affect your SEO or your standing with Google. In fact, marketing overlays are actually beneficial to online users, and while they cannot actually stop a user from exiting, they can prevent it!

In the screenshot above from Modavanti you will see an example of a site that is using Justuno, in this case by asking their customers to sign up to an email list in order to get $20 off of their first purchase. Many people “just browsing” will likely want to take the opportunity to get $20 off their purchase, rather than waiting. Below shows another design the site used:

With that said, below shows more information from the Justuno site that illustrates a lot of ways to personalize user experience with targeted pop-ups and promotions. They discuss their segmentation engine and the ability to target specific users and track visitor behavior in order to create personalized website experiences.

Here are some reasons that pop-ups can actually help with exit prevention and give you and your customers a valuable experience on your site:

1. You can provide information or content that they might have missed scrolling through your site.
2. A pop up can contain promotions, email opt-ins, notifications, and more. These notices can convince customers that they do in fact want to shop with you rather than leaving your website.
3. Both parties benefit from the experience. The shopper gets an immediate promotion, while you get their email and a way to keep in touch with them after their first purchase (or in the event that they don’t make it through to check out, you have a way to followup with them).
4. Social media links can be used in popups, and this is a great way for you to get more fans and followers. It is also a way people like to engage these days, so if they are interested in following your social platforms, it could make all the difference in when they choose to leave your site.
5. These particular kinds of pop-ups do not interfere with the user experience. In fact, they actually give users the opportunity to “x” out very easily. Although, note the cute example the Modavanti uses: instead of just having an “x” (see the screenshot above) they actually have a “please don’t x me out” in order to encourage people to take advantage of their promotion. This works well with their fashionable business, but there are other ways that you can do this in a cheeky way in order to keep people from exiting.
6. You can create rules to control when, where, and how the pop-ups occur, so that you are not completely bombarding your new visitors and returning customers.
7. These Justuno popups will not effect your SEO rankings because they do not hinder navigation or user experience.
8. You can offer a sense of urgency for the sale, rather than having the customer feel the need to return later.
9. You can promote related content and keep your visitors on your website! Maybe what they were looking at wasn’t what they were looking for, but if you can re-direct them to similar products, that might keep them on your site and looking for what they need.
10. You can give them fewer options to choose from (more on that below).

The Paradox of Choice and Pop-ups as a Solution

We can also look at how effective exit pop-up software can be by looking to studies on customer behavior. Research done by Barry Schwartz, an American psychologist, described The Paradox of Choice phenomenon in his book. His research demonstrated that people cannot make decisions when they have too many options to choose from. People are less likely to buy and less satisfied with their purchase when they feel overwhelmed

Not only to exit pop-ups tend to motivate your website users in one way or the other, they also decrease the amount of choices they have in their next action. As we have discussed, there are a lot of ways you can use Justuno pop-ups: you can motivate customers with a discount, free shipping or even simple notification. The point is, in using the “paradox of choice” to inform marketing decisions, you actually want to do something to direct the user to one action or choice, rather than the cornucopia of possibilities which exist on your website.

A Pop-up Caution

As an email marketing agency we are huge fans of Justuno, and many of our clients use this to help their conversion rates, not all pop-ups are created equal. As a marketing agency, we like to encourage our clients to really think about their own user experiences on websites. How often do you like to see pop-ups? What kind of pop-ups do you like to see? When would you provide a business with your information?

While Justuno gives you many different possibilities for customization (especially for timing and optimizing user experience), you need to think about how pop-ups can also negatively impact users on your page. This is where looking at analytics and customer feedback after you implement the software can come in handy.

Do you have experience with Justuno or another exit pop-up software on your website? How has it helped you to optimize your conversion rates? Let us know your thoughts in the comments section below.

About The Author

Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.