Understanding User Behavior for Keyword Performance

By Jason Hawkins on July 11, 2016

Luis Llenera - UnsplashOne of the best practices for ecommerce search engine optimization (SEO) is to consider the intention of users behavior based on their previous search queries, because it has a direct correlation to the success of your keyword performance.

To best undertake this task, it is ideal to look at users as if you were a psychologist. While under this method of scrutiny, analyzation considers the past websites users have visited and how that will influence future behavior.

For instance, potential buyers who visit search engines often do so with the intention of buying and making their shopping experience convenient. These are normal, everyday type of people we see at work, in the mall, at the airport. They use verbiage related to purchasing, such as “inexpensive,” “buy” and “where can I find,” all with the goal to get the best deal on the product.

Therefore, shouldn’t we make the process as easy as possible for those potential customers? They are certainly lucrative. The answer is yes, and to accomplish this, it is important to set up your company for success. There are two popular methods to accomplish his aim, which are engaging in a Pay-Per-Click (PPC) or an SEO campaign.

This article will focus on the latter. And, since our customers are already looking for the best seller of their product, it would behoove us not to employ the best SEO strategies. One of them is including a blog that provides a wealth of knowledge.

The blog accomplishes two strategic objectives: delivering products in a reading friendly manner that ranks for SEO and educating potential customers on the value of various products within the inventory of a company. Use them correctly, adding quality content in a consistent manner that has a recurrent delivery, will increase product loyalty.

The blog articles sprinkle buyer intention keywords within the articles that have been known in increasing sales and better behavior. (Better behavior, according to Sergio Aicardi’s online training course, “can be measured by a longer than average time on site, a higher than average amount of pages per visit or the more obvious one, a better conversion rate.”)

These blog articles provide insight into products customers are searching for in an efficient manner. Not only do the potential customers have a better understanding of how the products work, through their understanding the customer builds brand loyalty; therefore, you can expect multiple purchases from that customer through their lifetime.

Positioning that Takes into Account User Behavior

It’s important to not just offer a consumer a product but to use strategies that will increase the chances of them making the purchase. A common method utilizes the “framing effect,” which is “an example of cognitive bias, in which people react to a particular choice in different ways depending on how it is presented;” and according to NBC News, influences decision making, such as in a recent study.

With 20 volunteers, researchers informed them that when they received a sizable piece of money they could do the following: keep a portion or gamble, or lose a portion or gamble. The former were cautious towards risk; while the latter were more risk-seeking. Those who were more risk-seeking had greater brain activity in their amygdala—the region in the brain where happy emotion is produced.

Data Influences Ecommerce SEO Performance

As this study provides, the method of framing is an important consideration when compiling SEO friendly articles. “The framing effect is something that marketers utilize when creating compelling call to actions or unique selling propositions.”

Benefits of Using Coupons For Your Ecommerce Store2A simple method to provide the framing effect that is popular among companies today is to provide coupons within the articles. For instance, the article can provide that the user will receive 20 percent off of purchases of $100 or more; or savings on various products listed within the site. By providing that 20 percent savings are only available with purchases over $100, inadvertently a price floor is set that the user apply when shopping.

But how did we reach that price floor?

Meticulous handling of data, which is conducted by our company, determines the best pricing decisions. We use real-time data within the articles to determine these price floors. This data is captured through the understanding of past user behavior. Therefore, not only is each keyword carefully considered prior to inclusion, but so is the price amount on the coupon that is inserted within the article.

Understanding User Behavior for Keyword Performance

We want to work with you to create the best campaign that captures value for your customers. A unique and effective approach to is consider information in the way a psychologist does. Done in this manner, the business is place in their best footing moving forward to beat their competition by gaining considerable market share.

Within time, by employing the best ecommerce SEO practices, your business may become first on search engines, or experience increased sales with a successful PPC Campaign. To learn more, visit our blog, which provides a wealth of information.

A second way to receive additional information is to speak with one of our skilled representatives that are extremely knowledgeable on the best SEO and PPC practices. They can be reached at (866) 886-0374. It is important to provide our team with the type of industry you’re in, the your goals you would like to seek with sales and performance, and the type of budget that you have.

About The Author

Jason Hawkins
Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.